Online casino companies continue to be in the Irish casino news for reporting increased business and profits with recent announcements from both Paddy Power and Playtech. Playtech for those not familiar with the name is an online casino software supplier to several large online casinos including Paddy Power casino and they are in the Irish casino news for reporting a better than expected first half rise in earnings putting it down to increased activity in the online casino, bingo and mobile sports gambling. Actual results for earnings were some 10 million euro ahead of forecast and even the third quarter which is traditionally slower showed revenues up by 25%. Paddy power casino has also been in the Irish casino news recently reporting a 21% rise in pre tax profits to €68.7 million with Euro 2012 being a particularly strong period helped possibly by the appearance of Paddy Powers name on the underwear worn by Nicklas Bendtner which has already featured in the Irish casino news. According to Patrick Kennedy, the Chief Executive, “It has been a record first half, with growth across all of the businesses. As a consequence of existing momentum and the new investments that we are making, the board is confident in the groups’ prospects for not just 2012 but also beyond”. Paddy Power is often in the Irish casino news for unique advertising and for making online gambling more interesting with all sorts of special offers but it appears to be working as the online division is certainly a substantial contributor to the overall result. Paddy Power casino was in the Irish casino news earlier in the year for its’ entry into the Italian market and it is known to be at least preparing for the eventual entry into the US market as and when legislation changes to allow it.